Kotler, Philip
Principles of marketing /
Philip Kotler, Gary Armstrong.
- 9th ed.
- Upper Saddle River, N J : Prentice Hall, 2001.
- xxxi, [841p.] : ill., diagrs., charts, photos., port., graphs Accompained by CD-ROM
Includes bibliographical references.
0130263125
Marketing.
HF5415 / K636 2001