Marketing /
Michael J. Etzel, Bruce J. Walker, William J. Stanton.
- 11th ed.
- Boston, Mass. : Irwin McGraw-Hill, 1997.
- xxi, [708] p. : ill., charts, photos., ports., graphs, maps.
- (McGraw-Hill series in marketing). .
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. 1994.