University of Guyana Library

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Vincze, Julian W.

Cases in strategic marketing management / - Boston : Houghton Mifflin, 2000. - xviii, 460 p. : charts, diagrs., graphs, maps.

Includes bibliographical references.

ISBN: 0395870534 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Management.

LC Class. No.: HD30.28 / V5