University of Guyana Library

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Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York, N.Y. : John Wiley, 2001. - xvi, 751 p. : ill., charts, diagrs., photos., graphs.

Includes bibliographical references.

ISBN: 0471363405.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 A24 2001