University of Guyana Library

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Contemporary marketing / Louise E Boone...[et al.]. - 1st Canadian ed. - Australia : Thomson| Nelson, 2007. - iv, [760] p. ill, charts photos., ports., graphs, maps.

Includes bibliographical references.

ISBN: 0176251766

Subjects--Topical Terms:
Marketing
Marketing--Management--textbooks.

LC Class. No.: HF5415 / C65