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Sommers, Montrose

Marketing / Montrose Sommers, James G. Barnes. - 10th ed. - Toronto : McGraw-Hill / Ryerson, 2004. - xxiii, 566 p. : ill.; charts, photos., graphs.

Includes bibliographical references.

ISBN: 0070914389

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 S65 2004