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Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), col. map ;

Includes bibliographical references (p. 555-648) and indexes.

ISBN: 0395665922 (student book) 0395843855 (examination copy)

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / H69 1997