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Cateora, Philip R

International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston : McGraw Hill, 2007. - xxxii, 702 p. : ill., charts, photos., graphs, maps.

ISBN: 9780071274722 (pbk.)

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / C38 2007