Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004. - xlvi, [867] p. : ill., photos., charts, graphs.

Various multi-media instructional aids, including a Web site, are available to supplement the text.

Includes bibliographical references.

0131421794


Strategic planning.
Strategic planning--Case studies.

HD30.28 / W43 2004