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Hutt, Michael D

Business marketing management : a strategic view of industrial and organizational markets / Micheal D. Hutt, Thomas W. Speh - 4th ed. - Orlando, Florida The Dryden P., 1992 - 749 p. : ill., charts, diagrs., photos, graphs

Includes bibliographical references.

ISBN: 0030541670

Subjects--Topical Terms:
Industrial marketing--Management --Case studies.

LC Class. No.: HF5415.13 / H88 1992