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Weinberg, Charles B

Canadian marketing : cases and exercises / Charles B. Weinberg, Gordon H.G. McDougall. - Toronto : McGraw-Hill Ryerson, 1988. - xviii, 490 p. : ill., charts, photos., graphs.

ISBN: 0075495449 (pbk.)

Subjects--Topical Terms:
Marketing --Canada --Case Studies.

LC Class. No.: HF5414 .12 / C3 W44