University of Guyana Library

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Beckman, M. Dale 1934-

Foundations of marketing / M. Dale Beckman, David L. Kurtz, Louis E. Boone. - 2nd Can. ed. - Toronto : Holt, Rinehart and Winston of Canada Ltd., 1982. - xv, 814 p. -

Includes bibliographical references.

ISBN: 0039215628

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B43 1982