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Berkowitz, Eric N

Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Homewood, IL. : IRWIN, 1989. - xxv, 752 p. : ill. Accompanied by 5 1/2" floppy disc.

Includes bibliographical references.

ISBN: 0256075131

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B47 1989