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Cundiff, Edward W

Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still and Norman A. P. Govoni. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1985. - [xii], 482 p. : ill., charts, photos., graphs.

ISBN: 0133414396

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / C85 1985