University of Guyana Library

Normal view MARC view ISBD view

Kotler, Philip

Marketing management / Philip Kotler. - The millennium ed. - Upper Saddle River, N.J.: Prentice Hall, 2000. - xxxii, 718, [32] p. : col. ill. - (The Prentice Hall international series in marketing) .

Includes bibliographical references.

ISBN: 0130156841 (pbk.)

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415 .13 / K68 2000