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Kotler, Philip

Marketing management : analysis, planning, implementation and control / Philip Kotler and Ronald E. Turner. - 7th Canadian ed. - Scarborough, Ont. : Prentice Hall Canada, 1993. - xxi, 841 p. : charts, graphs.

ISBN: 0135616301

Subjects--Topical Terms:
Marketing --Management

LC Class. No.: HF5415 .13 / K68 1993