University of Guyana Library

Normal view MARC view ISBD view

Wells, William

Advertising : principles and practice / William Wells, Sandra Moriarty and John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson Education, 2006. - xxxi, 592 p. : ill., charts, photos.

ISBN: 0131968815 (pbk.)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / W44 2006