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Shapiro, Stanley J

Basic marketing : a global managerial approach / Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy. - 8th ed. - Toronto : Times Mirror Professional, 1996. - xxv, 962 p. : charts, diagrs., photos., graphs.

ISBN: 0256186715

Subjects--Topical Terms:
Marketing --Management

LC Class. No.: HF5415 .13 / S32 1996