Schiffman, Leon G
Consumer behavior /
Leon G. Schiffman and Leslie Lazar Kanuk.
- 9th ed.
- Upper Saddle River, N.J. : Pearson, 2009.
- xix, 561, [71] p. : ill., charts, photos., graphs.
9780138155605
Consumer behaviour
Motivation research (Marketing)
HF5415 .32 / S35 2009