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Solomon, Michael R

Consumer behavior : buying, having, and being / Michael R. Solomon. - 2nd ed. - Boston : Allyn and Bacon, 1994. - xxvii, 660 p. : ill., charts, photos., graphs.

Includes bibliographical references.

ISBN: 0205153704

Subjects--Topical Terms:
Consumer behaviour

LC Class. No.: HF5415 .32 / S65 1994