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Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - Reading, Mass. : Addison-Wesley, 1999. - xx, 505 p. : ill.

Includes bibliographical references (p [461]-482) and indexes

ISBN: 0321001990

Subjects--Topical Terms:
Consumer behavior.
Decision making.

LC Class. No.: HF5415.3 / .K37 1999