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O'Guinn, Thomas C

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxxix, 773 p. : ill., charts, diagrs., photos., ports.

Includes bibliographical references.

ISBN: 0324113803

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF5821 / O34 2003