McDaniel, Carl Jr
Marketing research essentials /
Carl McDaniel, Jr., Roger Gates.
- 2nd ed.
- Cincinnati, Ohio : South-Western College Pub., 1998.
- xxii, [488] p. : ill., charts, photos., photos., graphs.
Includes bibliographical references.
0538876697 (pbk.)
Marketing research
HF5415 .2 / M3 1998