Business model generation : a handbook for visionaries, game changers, and challengers /
Alexander Osterwalder and Yves Pigneur, design, Alan Smith; Editor and contributing co-author, Tim Clark; production, Patrick Vn der Pijl.
- Hoboken, NJ : John Wiley & Son, 2010.
- 278 p. : illus., charts, diagrs, col. photos, ports, graphs.
Includes bibliographical references.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
9780470876411 (pbk)
Business planning. New business enterprises. Strategic planning.