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Keller, Kevin Lane, 1956-

Strategic brand management / Kevin Lane Keller. - 2nd ed. - Upper Saddle River; N.J. : Pearson Education, 2003. - 218 p. : ill., charts, photos., ports., graphs.

Above title : Best practice cases in branding : lessons from the world`s strongest brands.

Includes bibliographical references.

ISBN: 0131006703 (pbk.)

Subjects--Topical Terms:
Brand name products --Management.

LC Class. No.: HD69 B7 K44 2003.