University of Guyana Library

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Chapman, Randall G.

BRANDS : a marketing game / Randall G. Chapman. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xii, 94 p. : diagrs. 28 cm.

ISBN: 0133716678

Subjects--Topical Terms:
Marketing--Computer simulation.
Product management--Computer simulation.
Marketing--Computer programs.
Product management--Computer programs.

LC Class. No.: HF5415.125 C56 1995