Consumer behavior : theoretical sources. Edited by Scott Ward [and] Thomas S. Robertson. - Englewood Cliffs, N.J.: Prentice-Hall, 1973. - xv, 576p. - Prentice-Hall international series in management .

Includes bibliographies.


1. consumers - Addresses, essays, lectures
2. Consumption (Economics) - Addresses, essays, lectures.

HB 801 C6