Orlik, Peter B.
Broadcast / cable copywriting /
Peter B. Orlik.
- 6th ed.-
- Boston : Allyn and Bacon, 1998.
- xviii, 492 p. : ill., photos.
Includes bibliographical references.
020527143X (pbk.)
Broadcasting --Authorship.
Broadcast advertising.
PN1990.9 A88 O73 1998