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McCarthy, Daniel J.

Business policy and strategy : concepts and readings / Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - 4th ed. - Homewood, Ill. : Irwin, 1987. - xii, 528 p.

Includes bibliographies.

ISBN: 0256036322 (pbk.)

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / M383 1987