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Buzzell, Robert D

Global marketing management : cases and readings. / Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett. - Readings, MA. : Addison-Wesley Pub., 1995. - x, 686 p. : ill., charts, diagrs., photos., graphs.

Includes bibliographical references.

ISBN: 0201539721 (pbk.)

Subjects--Topical Terms:
Export marketing --Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / B89 1995