University of Guyana Library

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Marketing principles and best practices / K. Douglas Hoffman...[et al]. - 3rd ed. - Australia : Thomson, 2005. - xlii, 598 p. : ill., charts, diagrs., photos., ports., maps.

Includes bibliographical references.

ISBN: 0324200447

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M37 2005