Lovelock, Christopher
Services marketing : people, technology, strategy /
Christopher Lovelock, Jochen Wirtz.
- 5th ed.
- Upper Saddle River, N.J. : Pearson, 2004.
- [xviii, 652] p. : ill., charts, diagrs., photos., ports., graphs, maps.
Includes bibliographical references.
0131138650
Professions--Marketing
Service industries--Marketing
HF5415 .122 / L68 2004