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Marketing / Frederick G. Crane ... [et al]. - 6th Can. ed. - Toronto : McGraw Hill Ryerson, 2006. - xxxiii, 588 p. ill., charts, col. photos., graphs. - (The McGraw Hill companies). .

Accompanied by study guide.

Includes bibliographical references.

ISBN: 0070939861 0070973369

Subjects--Personal Names:
Crane, Frederick G.

Subjects--Topical Terms:
Marketing--Textbooks.
Marketing--Textbooks--Canada.

LC Class. No.: HF5415 / M37 2006