E-commerce : business, technology, society /
Kenneth C. Laudon, Carol Guercio Traver.
- Boston : Addison Wesley, 2002.
- xiii, 762 p. : ill., charts, diagrs., photos., graphs. Accompanied by : Booklet with chapters 13 and 14, which were formerly available online.
Includes bibliographical references.
0321127072 (BL) 0201748150
Electronic commerce. Internet marketing. Information technology.