Wood, Marian Burk.
The marketing plan handbook /
Marian Burk Wood.
- 2nd ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, 2005.
- xv, 200 p. : charts, graphs, maps.
Includes bibliographical references (p. 181-191).
0131485253 (pbk.)
Marketing--Management--Handbooks, manuals, etc.
HF 415.13 W65 2005