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D'Andrea, Guillermo

Cases in strategic marketing management : business strategies in Latin America / Guillermo D'Andrea, John A. Quelch. - Upper Saddle River, N. J. : Prentice Hall, 2001. - viii, 280 p. : ill., charts, photos., graphs, maps.

Includes bibliographical references.

ISBN: 0130894907 (pbk)

Subjects--Topical Terms:
Marketing --Management--Latin America--Case Studies.

LC Class. No.: HF5415.12 I74 / Q82