Armstrong, Gary
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 8th ed.
- Upper Saddle River, N.J. : Pearson, 2007.
- xxxii, 622 p. : ill., charts, photos., ports., graphs.
Includes bibliographical references.
0131865919 (pbk.)
Marketing.
HF5415 / A74 2006