University of Guyana Library

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Stanton, William J.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, 1991. - xxxiii, 668 p. : diagrs, photos , graphs, tables.

Includes bibliographical references.

ISBN: 0070609527

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / S745 1991