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Pelton, Lou E

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago : IRWIN , 1997. - xxii, 729 p. : ill., charts , photos, graphs.

Includes bibliographical references.

ISBN: 0256238588

Subjects--Topical Terms:
Marketing channels.
Relationship marketing.

LC Class. No.: HF5415 I29 / P44