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Hartley, Robert F., 1927-

Marketing mistakes / Robert F. Hartley. - 2nd ed. - Columbus, Ohio : Grid Pub., 1981. - ix, 229 p. - Grid series in marketing .

ISBN: 0882442252 (pbk.)

Subjects--Topical Terms:
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / H37 1981