University of Guyana Library

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James, Bertram George Samuel.

Integrated marketing/ [by] B. G. S. James. - Revised and abridged ed. - Harmondsworth: Penguin, 1972. - viii, 404 p. - Pelican library of business and management .

Bibliography: p. 394-399.

ISBN: 0140214143

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.1 J28 1972