University of Guyana Library

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Kelley, Eugene J.

Managerial marketing : perspectives and viewpoints; a source book / by Eugene J. Kelley and William Lazer. - 3rd ed. - Homewood, ILL. : R.D. Irwin, 1967. - xiii, 764 p. : ill.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF5415.1 K36 1967