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Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong, Peggy H. Cunningham. - 6th Canadian ed. - Upper Saddle River,N.J. : Pearson Prentice Hill, 2005. - xxii, [810]p.: ill., charts, photos, ports., graphs.

ISBN: 0131216198

Subjects--Topical Terms:
Marketing.
Marketing --Management.

LC Class. No.: HF5415 K68 2005