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Lamb, Charles W

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Mason, Ohio : South-Western, Thomson Learning, 2003. - 601 p. : col. ill., photos, graphs, maps.

Bibliography : p. 557-572.

ISBN: 0324113900

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / L344 2003