Kotler, Philip
Principles of marketing /
Philip Kotler, Gary Armstrong, Peggy H. Cunningham.
- 4th Can. ed.
- Scarborough, Ont. : Prentice Hall Canada, 1999.
- xxix, 803 p. : ill., graphs, tables.
0136792677
Marketing.
Marketing --Management.
HF5415 K68 1999