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Narver, John C.,

Conceptual readings in the marketing economy/ [by] John C. Narver [and] Ronald Savitt. - New York: Holt, Rinehart and Winston, [1971] - x, 432 p.: illus. - Holt, Rinehart and Winston marketing series .

Includes bibliographical references.

ISBN: 003079305X

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / N228