University of Guyana Library

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O'Dell , William F.

Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.]. - 3rd ed. - Cincinnati : South-Western Pub. Co., 1984. - vi, 461 p. : ill.

Includes bibliographies.

ISBN: 0538195207 (pbk.)

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415 / O34 1984