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Pride, William M

Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, 1985. - xxix, 752 p. : ill.

Includes bibliographical references.

ISBN: 0395357098

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / P74 1985