Pride, William M. 1942-
Marketing : concepts and strategies /
William M. Pride, O.C. Ferrell.
- 12th ed.
- Boston : Houghton Mifflin Co., 2003.
- 1 v. (various pagings) : col. ill., col. maps ,graphs, photos, charts. CD-ROM
Includes bibliographical references.
0618192433 (Library ed.)
Marketing.
HF5415 / P75 2003