University of Guyana Library

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Cohen, William A., 1937-

Developing a winning marketing plan / William A. Cohen. - New York : Wiley, 1987. - ix, 324 p. : ill., charts. - (Wiley series in business strategy) .

Bibliography : p. 283.

ISBN: 0471845299

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / C54